Jilted Fan Sues Kanye West & Tidal Over Subscription

Honestly, I cannot blame this guy for filing suit against the multi-talented Kanye West and TIDAL over ‘The Life of Pablo” album. Because I too was tempted to subscribe to TIDAL ONLY so I could stream TLOP. I was elated when it became available on Apple Music nearly a month later. I wonder if this suit turns into a class action…?




Still mad about that Tidal subscription you purchased to listen to Kanye West’s The Life of Pablo?

Not as mad as this guy.

Earlier this month, West made Pablo widely available for downloading and streaming after previously promoting it as a Tidal exclusive. And on Monday, disgruntled Kanye fan Justin Baker-Rhett filed a proposed class action lawsuit in U.S. District Court in San Francisco.

The lawsuit accuses West of duping listeners into buying Tidal subscriptions by promising that Pablo would only be available on the allegedly-failing streaming service, calling it a “deceptive marketing ploy” that “fraudulently [induced] millions of American consumers into paying for Tidal’s rescue.”

In February, in a tweet cited by the lawsuit, West claimed that Pablo would never be available for physical or digital download. The album is currently streaming on services including Spotify and Apple Music, and available for purchase on West’s site.

KANYE TWEETAccording to the lawsuit, Tidal was “quietly teetering on the brink of collapse” before its Pablo stream, which “had a profound impact on Tidal’s business.”

Tidal’s listenership and subscriber numbers got huge boosts from Pablo‘s release; the service reported that the album was streamed 250 million times in its first 10 days, boosting its global subscriptions to over three million. Tidal’s subscription-only model charges at least $9.99 a month, though the service offered a one-month free trial to the new users flocking to stream Pablo.

The lawsuit also contends that the Pablo release gave Tidal a flood of personal information about its new subscribers, which raises privacy concerns. ”

Mr. West’s promise of exclusivity also had a grave impact on consumer privacy,” the lawsuit states, ordering Tidal to delete the credit card numbers and other personal information it collected from users, which it values at $84 million.

“We fully support the right of artists to express themselves freely and creatively, however creative freedom is not a license to mislead the public,” Baker-Rhett’s attorney Jay Edelson told the AP. “We believe that we will be able to prove to a jury that Mr. West and Tidal tricked millions of people into subscribing to their services and that they will ultimately be held accountable for what they did.”




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