Instagram is attempting to defeat Snapchat like it did Vine a few years ago, but will it work?
Today Instagram unveiled it’s latest and perhaps, greatest feature, Stories, which is a straight page-rip away from popular video messaging app Snapchat.
Like Snapchat, users on Instagram can now upload short 10-second clips which will be available for 24-hours. Clone much? Instagram, owned by Facebook is looking to dominate yet another social media app, the same way it blew away Vine in 2014 by introducing 15-second video clips that are now 60-second video clips.
Personally, I have been sending a lot of time on Snapchat than any other site. I like how Snapchat is a flashy way of displaying user’s life in bite-sized amounts without reading a million misspelled words, grammatically incorrect subject-verbs and punctuation errors. Also, the discreetness of Snapchat?! I couldn’t have wished for anything better during this ‘Screenshot’ era of smartphones.
But being that I am still fairly new to Snapchat and have a somewhat larger following on Instagram, I may be soon spending more time on the fuchsia-colored camera square than the black and yellow casper ghost.
Via Business Insider
When was the last time you posted a photo to Instagram?
For me, the last photo on the Facebook social network is from June 11. To be honest, I’ve posted photos since then, but I deleted them because they weren’t getting enough likes.
Nothing’s sadder than an Instagram post with fewer than 10 likes.
Instagram clearly thinks this is a problem, and that’s why, according to CEO Kevin Systrom, it introduced a new feature on Tuesday called Instagram Stories.
The feature appears to be a blatant clone of Snapchat Live Stories — there are no likes, no comments, and Instagram Stories photos disappear after 24 hours. Like Snapchat, the feature includes fun filters, and it allows you to add text to your photos and draw on them.
“We need to have a place where you feel free to post whatever you want without the nagging fear of did someone like that or not?” Systrom told The Wall Street Journal.
He’s pointing out a huge problem that the entire social media industry is facing, including Instagram’s parent company, Facebook: People don’t like to be judged when sharing on social media — and a “like” count is basically quantified judgment.
The Journal coverage has a fascinating fact from an internal Instagram survey: Teens delete about half of the photos in their Instagram feeds.
Based on my personal experience, that’s about right, and I’m hardly a teen. Even Systrom, also not a teen, concedes that “deletions are fairly high” on the social network.
That’s an example of the size of the niche that Snapchat rode to150 million daily users, which is people who don’t necessarily want to be judged every time they post a photo.
And although Facebook and its leaders still essentially refuse to address that Snapchat is its primary competitor, this new feature is exactly what a company would do if it were worried.
Essentially, by releasing this new feature, Instagram is confirming that “ephemeral sharing,” or photos that go away, is here to stay. Right now, Snapchat owns that market, and Instagram needs it.
Even Facebook, which is a much larger social network than Snapchat or Instagram, is facing trouble with its core social product. A report earlier this year suggested that Facebook has measured in an internal survey a 21% decline in “original sharing” — which many attributed to the rise of private networks like Snapchat.
The company has already moved away from showing like counts on Instagram videos, instead showing the view count, which is usually a more impressive number.
But an entire Snapchat clone built into Instagram is a much more drastic move, requiring countless hours of engineering time and a massive publicity push, and it ultimately requires Instagram to retrain its users how to use its app, which is risky. It makes you wonder what other sharing trends Instagram and Facebook are seeing in their internal surveys.