Apple is Competing with Google, Amazon and Venmo With New Releases

JACKSONVILLE, Fla.—Apple launched its three-day conference with revealing a new smart speaker, iMac, partnership with Amazon and peer-to-peer payment service.

The tech company are looking to take on its rivals Google and Amazon with a smart home speaker, the HomePod. With its striking resemblance to the top of a microphone, the HomePod is 7-inches-high and has 6 microphones that are ready for its owner’s command also known as “Hey Siri’. It can be paired with other Apple devices to play existing iTunes and Apple Music library and Podcasts. The HomePod is like the Siri function on Apple, so consumers can look forward to asking commands while still using a mobile device. The speaker is offered in black and white and will retail for $349 USD.

The iMac is getting some special attention, too. In the fall, iMac lovers can look forward to macOS being remodeled as High Sierra. With High Sierra, videos will not auto play while surfing the web, cutting down behavioral ads and adding a face detection feature and new filters the in Photos app which will be available on all devices. It was also revealed Monday a new filing system in macOS will make duplicating files instant and higher video quality.


But that’s not all that’s changing with the iMac. A new iMac Pro all-in-one will be released in December. The matte gray, 27 inch machine will come with an 8-core, 10-core or 18-core Xeon processors and will be fast enough for real-time 3D rendering. The all new iMac Pro will retail starting at $4,999 USD,


All other IMacs will be getting updates, and Apple is releasing a more affordable MacBook Pro that will retail at $1300 USD.

AppleTV is also adding Amazon to its lineup. 

iOS 11 has a few major changes: Apple is stepping into the peer-to-peer payment arena by adding payments through iMessage. iOS users will now be able to send each other money use Apple Pay.


Siri will now be able to translate English into the following five languages: Chinese, French, German, Italian and Spanish.


In iOS 11, users will now have a feature to block notifications while the device is in Car Play Mode.


Other notable Apple updates: Apple is launching an ARKit, a new app where virtual objects will appear in the camera. The Ap store is getting a facelift, and watchOS is getting a new version. A new iPad is on the way, with brighter Retina displays available in 10.5 and 12.9 inches.