Another day, Another racially insensitive ad published by a major retailer.
After social media backlash, Swedish retailer H&M removed the photo of a dark-skinned Black boy modeling a green hoodie with the slogan, “Coolest Monkey on the Planet”. However, the hoodie is still for sale on H&M’s UK website.
While similar hoodies featured similar slogans such as “Survival Expert” were modeled on White children, why did the most melanated child have to sport a slogan that is deemed a racial slur to the culture?
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
H&M spokesperson Anna Erikkson apologized on behalf of the company but a simple “my bad” isn’t cutting it.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended.” -Anna Erikkson, H&M Spokesperson
Fixed this H&M ad I saw earlier today pic.twitter.com/ItX0zzfhlw
— Mimicgawd (@Mimicgawd) January 8, 2018